To celebrate the newest iteration of the Tekken franchise, Bandai Namco, Active Gamers LA, SD Tekken, and Shoryuken held a launch party on October 24th, 2009 in Hawthorne, California. Eagar fans queued up outside the Hanger Athletic Xchange, awaiting the doors to open for their first preview of the complete console port of Tekken 6, days before its release.